1788 - logo
1788 - logo

Well-being

Good beef starts with good care

At 1788, everything revolves around respect: for the animal, for nature, and for the future. For us, quality is not an end in itself, but the result of the choices we make every single day. From the ranch to the plate. Our cattle are raised on the vast, green plains of New South Wales and Queensland. Here, they live freely and stress-free, with plenty of space, shade, clean water, and access to natural feed. For us, animal welfare is not a marketing term: it’s the standard.

Why our cattle thrive

  • At least 26 months of free grazing in a natural environment
  • Herd life: calves stay with their mothers for a long time
  • Minimal stress during transport, with careful procedures
  • No use of growth hormones or preventive antibiotics
  • Regular veterinary checks and monitoring

Everything is focused on the wellbeing of the animal, because only animals that thrive deliver the quality we strive for.

1788 - Australian Black Angus cattle
1788 - Australian environment

Respect for the land

Australia offers a unique combination of climate, soil, and biodiversity. We consciously use these natural advantages instead of intensive production methods. Our farms are designed to operate sustainably, with a focus on:

  • Water management
  • Soil health
  • Responsible land use
  • Reducing CO₂ emissions across the supply chain
  • Efficient feeding programs using local resources

We invest in long-term relationships with farmers who share the same values. Not only for today’s results, but for the generations of tomorrow.

Transparency from farm to fork

Trust starts with insight. That’s why all our beef is fully traceable. We know exactly where each animal comes from, how it was raised, and how it was processed. Every step in the chain is monitored according to the highest standards.

For more and more chefs and buyers, sustainability plays a crucial role. Not only out of social responsibility, but also because guests are making more mindful choices. Serving 1788 means choosing a product with a clear conscience and superior quality.

Sustainable, animal-focused, and future-proof. That is 1788.

Discover our meat